Coffee roaster grows audience with AI content and email

The problem

Henry’s House of Coffee used AI to streamline content and email, reaching more customers with less manual work.

The AI solution

Henry’s House of Coffee, a family roaster, needed to stay top‑of‑mind with customers while keeping operations lean. Like many SMBs, content and email took time they didn’t have.

They adopted AI to ideate articles, draft copy, and personalize email sequences, while humans edited for brand voice. The result: more frequent, relevant touchpoints and steady growth.

SMB takeaway: automate the first draft, not the final voice. Track open rate, click‑through, and repeat purchase rate.

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Results & metrics

• 10–15 hours saved per week
• 20–30% faster cycle times
• Lower error rates and fewer escalations

Lessons for SMBs

• Start small: pilot one workflow and measure it rigorously
• Blend heuristics with ML for quicker wins and safer rollout
• Train staff and bake new steps into SOPs to lock in gains

Learn more

Read the full case study: U.S. Chamber: Henry’s House of Coffee

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