Agency Pure boosts engagement with AI‑personalized email

The problem

Agency Pure used AI to build personalized newsletters, increasing open and click rates while reducing time spent on curation.

The AI solution

Agencies benefit from content curation at scale. Agency Pure leveraged AI to tailor newsletters to individual interests, improving relevance and performance.

The system selected articles based on engagement signals and topics, drafting personalized intros that editors reviewed before sending.

SMB takeaway: start with a single segment and a weekly cadence. Track open rate and click‑through versus your baseline.

Build your content operating system.

Results & metrics

• 10–15 hours saved per week
• 20–30% faster cycle times
• Lower error rates and fewer escalations

Lessons for SMBs

• Start small: pilot one workflow and measure it rigorously
• Blend heuristics with ML for quicker wins and safer rollout
• Train staff and bake new steps into SOPs to lock in gains

Learn more

Read the full case study: https://www.marketingaiinstitute.com/blog/3-case-studies-of-smbs-using-ai-for-marketing

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