SMB turns support into a 24/7 sales assistant with AI
The problem
An SME added AI assistants to handle common questions and qualify leads after hours, converting support into a repeatable sales channel.
The AI solution
Many SMBs miss out on leads that arrive after hours. One SME used AI chat to resolve FAQs, route complex issues, and collect buying signals for sales.
The assistant integrated with the helpdesk and CRM, creating tickets, updating contact attributes, and triggering nurtures. Humans remained in the loop for edge cases.
Impact: more qualified conversations and faster first response. Related outcomes: up to 40% more qualified meetings in similar rollouts.
Takeaway: start with a constrained FAQ + lead capture scope. Measure time‑to‑first‑reply and qualified meeting rate.
Results & metrics
- Many SMBs miss out on leads that arrive after hours. One SME used AI chat to resolve FAQs, route complex issues, and collect buying signals for sales.
- Impact: more qualified conversations and faster first response. Related outcomes: up to 40% more qualified meetings in similar rollouts.
Lessons for SMBs
- Start small: pilot one workflow and measure it rigorously
- Blend heuristics with ML for quicker wins and safer rollout
- Train staff and bake new steps into SOPs to lock in gains
Learn more
Read the full case study: https://www.activdev.com/
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