PayPal — SMBs Look to AI for Competitive Edge (Survey)

TL;DR

• SMBs adopt AI for growth and customer experience—not just efficiency.
• Reported benefits: faster cycles, better targeting, improved service.
• Pilot and measure ROI.

📊 Highlights

• Survey takeaways point to growth and CX as core motivators for adoption.
• Practical wins include faster content cycles, improved targeting, and better customer service.

🗣 Case study anecdote

A boutique e‑commerce brand used AI to improve product personalization and service replies. Customers found what they wanted faster and got quicker answers to common questions.

🛠 Guidance for SMBs

• Align AI pilots with revenue and CX goals; track conversion and retention.
• Design for customer experience first, then optimize for internal efficiency.
• Maintain a weekly experiment log—what changed and why.

📈 Lessons & metrics

• ROAS, AOV, and repeat purchase rate tend to move with better personalization and service.

🔗 Learn more

Read the full article: PayPal — AI Survey