NFIB — How Small Businesses Incorporate Tech and AI (Press Release)

TL;DR

• Survey highlights growing AI/software use across small businesses.
• Benefits include time saved and improved customer reach and conversions.
• Start with a pilot and measure impact on KPIs.

Highlights

• Summarizes top adoption areas (marketing content, support triage, analytics) and perceived benefits.
• Early returns: faster content cycles, steadier posting, clearer customer insights.
• Barriers include budget and skills; firms with clear KPIs and simple SOPs advance faster.
• Press release underscores importance of training and clear ownership so adoption is not ad‑hoc.

Case study anecdote

A local home‑services firm used AI to draft estimates and follow‑up emails. The owner reported quicker turnarounds and higher acceptance rates, while admin time dropped.

Guidance for SMBs

• Start with marketing and support pilots; pick two KPIs (response time, meeting rate, AOV).
• Document prompts and build a brief QA checklist; train at least two staff members to avoid single‑point dependency.
• Review results weekly; sunset low‑value steps and double‑down on proven ones.
• Create a one‑page “adoption charter” that defines goals, owners, privacy rules, and the weekly review cadence.

Lessons & metrics

• Time savings translate into faster cycles and steadier inbound.
• Simple governance improves quality and reduces rework.
• Accountability (owners, cadence, dashboard) is what makes pilots stick.

Learn more

Read the full article: NFIB — Press Release

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