MarketingProfs — How U.S. Small Businesses Are Using AI (2024)

TL;DR

• Popular uses: content creation, ad optimization, analytics.
• Reported outcomes: faster cycles, improved performance, time saved.
• Recommendation: pilot with clear KPIs and continuous testing.

📊 Highlights

• Highlights adoption rates by function and perceived impact among SMBs.
• Shows that content, ads, and analytics dominate early usage and results.
• Emphasizes iteration and testing as core drivers of ROI.

🗣 Case study anecdote

A small DTC brand used AI to produce ad variants and landing copy weekly. Testing velocity jumped, edit time fell, and CPA improved as best‑performing angles were scaled.

🛠 Guidance for SMBs

• Start with a weekly cadence for prompts, drafts, and A/B tests; measure CPA/ROAS and time saved.
• Build a prompt library and QA steps to keep creative on brand.
• Track learning rate: how many tests per week and how quickly winners are deployed.

📈 Lessons & metrics

• Cycle time from brief → draft → test is a controllable lever.
• CPA/ROAS and edit time reveal impact; look for week‑over‑week improvement.

🔗 Learn more

Read the full article: MarketingProfs — SMBs and AI

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