AP News — Small Businesses Turn to AI for Efficiency

TL;DR

• AI helps small firms save time and stay competitive in crowded markets.
• Use cases include content, support, and analytics with clear time/cost gains.
• Start with measurable pilots and scale.

📊 Highlights

• Coverage includes examples of SMBs using AI to cut manual effort and improve outreach.
• Gains include faster drafting, steadier posting, improved reply speed, and better targeting.
• Teams reinvest saved time into client service and product quality.

🗣 Case study anecdote

A local retailer automated first‑draft content and answers to common inquiries, reducing inbox time and freeing the owner for merchandising and community events.

🛠 Guidance for SMBs

• Track time saved and conversion lift; reinvest the hours into growth activities.
• Create a small prompt library and a QA checklist to keep tone on brand.
• Review performance weekly and refine inputs.

📈 Lessons & metrics

• First‑response time and campaign cadence are leading indicators of impact.
• Consistency in prompts reduces rework and speeds editing.

🔗 Learn more

Read the full article: AP News — SMBs and AI

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